diageo – pocket scotch launch
We partnered with Diageo to launch its innovative Pocket Scotch range across iconic whisky brands including Black Dog, Black & White, and VAT 69. From campaign identity to social-first storytelling, we created digital experiences that introduced a new category of convenient, on-the-go premium spirits for modern consumers.
we collaborated with Diageo to develop the creative launch campaign for its Pocket Scotch portfolio, reimagining renowned whisky brands in a compact, portable format. Our role focused on building a strong digital presence through campaign creatives, social media content, website assets, and product storytelling that positioned the new format as a contemporary choice without compromising the heritage of each brand.
launching an entirely new product format required shifting consumer perception while preserving the premium identity of Diageo’s established whisky brands. The creative needed to communicate convenience and accessibility without diluting each label’s legacy, while remaining adaptable across social media, digital campaigns, and online platforms for a diverse audience.
0ur objective was to successfully introduce the Pocket Scotch range through bold, memorable storytelling that celebrated portability and modern lifestyles. We focused on creating a cohesive digital campaign that increased awareness, highlighted the unique proposition of the new format, and delivered a consistent premium experience across every consumer touchpoint.
the campaign established a distinctive identity for Diageo’s Pocket Scotch portfolio, successfully bringing together heritage and innovation. Through engaging social content, impactful campaign visuals, and a unified digital experience, we helped position the range as a fresh and relevant offering for today’s consumers while strengthening the visibility of brands like Black Dog, Black & White, and VAT 69 across digital platforms.